2023: The Year Apple Overlooked Some of Its Stars

While 2023 was an eventful year for Apple, highlighted by the focus on the Vision Pro and updates to the Mac, some products surprisingly didn’t receive the attention they deserved. Let’s envision an alternate scenario where Apple’s resources weren’t tied up with Vision Pro, leading to potential updates for these overlooked products.

  1. iPad Mini’s Missed Opportunity
    Among the iPads, the iPad mini was the most overlooked in 2023. Last updated in fall 2021, the iPad mini’s refresh lagged behind its peers. As 2024 approaches, expectations are high for this compact tablet. There’s hope for an upgrade that aligns it either with the mid-range iPad Air or repositions it as an entry-level choice. However, what’s needed is an active decision on its future, not mere passive evolution.

  1. AirPods Max: Awaiting Revival
    The AirPods Max, launched in December 2020, has since been in limbo. Criticized for its divisive design and lackluster features, the AirPods Max is due for a substantial makeover. Rumors of a 2024 refresh offer little solace, suggesting minor changes rather than the overhaul it desperately needs.

  1. Magic Mouse: Stuck in Time
    The Magic Mouse, last significantly updated in 2015, appears like a relic in Apple’s current lineup. Despite a color update in 2022, it lacks modern features like Force Touch and a practical charging design. The Magic Mouse was ripe for an update in 2023, but Apple missed the chance to transform it into a more user-friendly device.

  1. Pro Display XDR: Lagging Behind
    The Pro Display XDR, priced at a premium, has not seen updates since 2019. With the tech world evolving rapidly, it’s surprising that Apple didn’t refresh this high-end display in 2023. Expectations are high for features like ProMotion, mini-LED, and improved resolution to keep up with current standards.

  1. Siri: In Need of an Overhaul
    Siri, Apple’s voice assistant, remains a point of contention due to its accuracy and functionality issues. Despite its central role in the Apple ecosystem, Siri did not receive the major update it required in 2023. Fans are hoping for a “Siri 2.0” that addresses these shortcomings and introduces new, smarter features.

While 2023 saw Apple make significant strides in some areas, it’s clear that several products were left in the shadows. As we move into 2024, there’s hope that these overlooked gems will receive the updates and attention they deserve.”

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