As we bid farewell to 2023, a year that ended with unexpected developments like the Apple Watch patent controversy, we turn our gaze to 2024. It’s shaping up to be a monumental year for Apple, with a lineup of new products, significant updates, and perhaps a few surprises.
In anticipation of the coming year, let’s explore the potential Apple-related highlights that might define 2024.
The iPad’s Comeback 2023 was notably quiet on the iPad front, marking a year without new releases from Apple. The iPad’s journey has been a rollercoaster, with fluctuating sales and challenges like hardware surpassing software capabilities and a bewildering array of models. In 2024, Apple is expected to revitalize the iPad lineup. Whether it’ll be minor updates or a major overhaul remains to be seen, but every model, from the 10th-generation iPad to the iPad Pro, is due for an upgrade. Speculations of a larger iPad Air and OLED screens for iPad Pros are already circulating.
Revving Up Services Apple’s Services division has seen consistent growth, but the company can’t afford to rest on its laurels. Its growth hinges on customer volume and the variety of services offered, from the App Store to Apple Music. With the recent price hikes in several services, Apple must ensure its offerings remain valuable and competitive. This could mean more partnerships like those with The Athletic and The Wirecutter or adding more services to the Apple One bundle.
The Vision Pro Narrative The Vision Pro stands out as potentially 2024’s most significant story for Apple. This product could either affirm criticisms of Apple losing its essence or establish a new platform brimming with possibilities, from 3D content in Apple TV+ to interactive Apple Fitness workouts. Vision Pro’s success or failure will be a major talking point in the coming year.
The Road Ahead Beyond these major stories, 2024 promises more developments for Apple. On the Mac front, expect new computers powered by the M3 line, possibly including an M3 Ultra chip. While the Mac’s 40th anniversary may not draw much attention from Apple, the company will continue to navigate changes in digital markets, especially in Europe, and explore new frontiers like generative AI. And, as always, we can anticipate the next iteration of the iPhone.
With so much on the horizon, 2024 is poised to be a thrilling year for Apple enthusiasts and tech observers alike. Stay tuned for what promises to be an exciting journey in both the real and virtual worlds.
